UI/UX Design & Google Ads Mastery Program

� Course Overview:

This 2-month intensive program is designed for aspiring digital marketers and designers
who want to master UI/UX Design fundamentals and Google Ads. You’ll learn design tools,
design principles, ad creation, optimization, and analytics — all tailored for practical, real

Course Details:

Week 1: Introduction to UI/UX & Design Fundamentals

• What is UI/UX?
• The Design Thinking Process
• UX vs UI – Key Differences
• Understanding User Behavior
• Tools Overview: Figma, Adobe XD, Canva

Week 2: Figma Mastery & Wireframing

• Figma Interface Deep Dive
• Creating Low & High Fidelity Wireframes
• Typography, Grids, and Layouts
• Color Theory and Iconography
• Design Practice: Basic Webpage Wireframe

Week 3: UI Design & Prototyping

• Visual Design Principles
• Creating UI Components
• Building Design Systems
• Prototyping in Figma
• Usability Testing Basics

Week 4: Real-World Project & Feedback

• Capstone UI/UX Project Brief
• End-to-End Project Development
• Peer Review and Instructor Feedback
• Final Project Presentation

Month 2: Google Ads & Performance Marketing (Weeks 5–8)

Week 5: Google Ads Fundamentals

• What is Google Ads?
• Types of Google Ads (Search, Display, Video, Shopping)
• Google Ads Account Structure
• Setting Up Your First Campaign

Week 6: Targeting, Keywords & Budgeting

• Understanding Keywords & Match Types
• Negative Keywords & Keyword Tools
• Audience Targeting (Geo, Demographics)
• Budgeting & Bidding Strategies

Week 7: Optimization & Tracking

• Writing Effective Ad Copy
• A/B Testing for Ads
• Landing Page Design for Conversion
• Google Ads Analytics, UTM Tracking, Google Tag Manager

Week 8: Campaign Management & Case Study

• Campaign Optimization Strategies
• Remarketing Campaigns
• Performance Reporting
• Final Project: Live Campaign Plan

What You’ll Get:

• Hands-on training with live projects
• Templates & UI Kits
• Google Ads Campaign Templates
• Access to Recorded Sessions
• Certificate of Completion
• Post-Course Q&A Support (30 Days)

• Instructor Name: Afreen jamal